Branding Photography That Works: Inside Our Session with Meg from Go Simplified
Branding photography isn’t just about having pretty pictures—it’s about making an unforgettable first impression, showing the heart of your business, and connecting deeply with your audience.
When Meg, the powerhouse behind Calgary’s Go Simplified, reached out for branding photos, we knew this session had to embody her expertise, warmth, and the sheer magic of an organized life.
So, how did I make it happen? Enter the Plaited Process—my four-step approach to branding photography that takes the stress out of the equation and makes sure your photos are actually useful for your brand.
Let’s break it down.
Step 1: Consultation – Understanding You and Your Brand
A branding shoot isn’t just about what you do—it’s about why you do it.
Before we even picked up a camera, I dove deep into Meg’s journey with Go Simplified. We talked about what drives her, how she helps her clients reclaim their spaces, and what kind of brand presence she wanted to cultivate.
This step is where the magic begins. Understanding your unique business and passion allows us to create imagery that truly represents you.
For full Brand Sessions, we take it even further—mapping out a personalized plan, complete with location ideas, wardrobe inspiration, and any additional props or models that might enhance the story.
Step 2: Customized Design – Bringing Your Vision to Life
Meg knew exactly what her brand stood for: clarity, order, and peace of mind. Our job? To translate that into a visual language.
We used carefully selected colors, props, and backdrops to evoke the feeling of a fresh start—exactly what Go Simplified offers its clients.
A well-thought-out branding session is more than just showing up and snapping photos. That’s why I created a custom Mood Board and a detailed itinerary for the shoot day, ensuring Meg’s branding photos aligned perfectly with her website, social media, and marketing materials.
And because no two businesses are alike, we fine-tuned every detail to reflect her brand, tailoring every aspect to thoughtfully suit her story.
Step 3: Creative Directing & A Stress-Free Experience
Let’s be honest—being in front of the camera can feel awkward. But here’s the thing: it doesn’t have to.
With over 15 years of experience, I’ve learned how to make brand sessions fun, effortless, and empowering. Instead of stiff, posed photos, we focused on natural moments—Meg in action, Meg at ease, Meg being the brand she built from the ground up.
If you don’t have a Creative Director on hand, don’t worry—I’ve got you. From posing guidance to shot composition, I step in and make sure we’re not just “taking photos” but telling a story.
By the end of the session, Meg walked away with a stunning gallery and a renewed confidence in how she shows up for her brand.
Step 4: A Commercial License—Because Your Photos Should Work For You
Your branding photos aren’t just for one Instagram post before they’re discarded. You need them for your website, social media, email newsletters, ads—you name it.
That’s why every branding session with Plaited includes a Limited Commercial License. You get full access to your professionally edited photos, delivered in an easy-to-use online gallery where you can download both full-size and web-sized versions at no extra cost.
When you invest in branding photography, your images should work as hard as you do.
Ready to Elevate Your Brand?
Meg’s branding photos turned out beautifully, and more importantly, they now work seamlessly with her brand’s message.
If you’re a business owner in Calgary (or beyond) who wants branding photos that actually reflect the heart of your business, let’s make it happen.
Let’s book your branding session today—let’s create imagery that connects, captivates, and converts.
TLDR: A Key Takeaway from This Shoot
Branding photography isn’t about looking perfect—it’s about capturing your passion. When your photos tell your story authentically, they don’t just attract clients—they attract your ideal clients. Let’s get you images that do just that.
